15 Trade show ideas for Lead Generation with Stand Exhibits
You have literally landed on the right place if you are in search for lead generation ideas for trade shows. Today we have compiled a list of general ideas that you can utilize with the help of modular exhibition stands.
1. Choosing the right team
Before even going ahead to decide who from the company is best suited to engage and follow up with the visitors, you might be belonging to one of the industry as the trade shows and the conferences and events usually have specific demographics that is worth to get into the study with.
Through the modular exhibition system, you will be able to speak of the same language as the one that will be very well be listened by the clients and your future prospects.
2. Getting the right staffing levels
You need to consider the number of visitors who can comfortably accommodate as you look at the stand space here. To identify the right number of staffs, the number of meeting rooms with the networking areas and demonstrations that will help you a lot. By having few people on stand by adding flexibility as not every staff will require the modular exhibition stand all time.
3. Briefing your staff with the adequate knowledge
To make sure that everyone is being aligned on the messaging campaigns and more as you need to refresh your knowledge of the company as a whole with the offerings on products. Also make sure to include people who might not be on site and yet they can still amplify your message through the social media.
4. Booking the meetings prior to getting in the show
Are you sure about the customers who might be visiting at the show or who will be spending some time for building up a relationship? Or will you come across prospects with whom you have been speaking for several months? Book the meetings and get them noted in the calendar itself.
5. Swap printing for digital
Try to resist heavy brochures which usually end up in the bin. The industry is trying to be more environmentally-friendly so think of using QR codes, USBs, social media platforms and think twice about giveaways. You want to be remembered for the right reasons.
6. Get your tech set-up right
You need not rely on the show WiFi which is of a lower bandwidth and are shared by many and this is the primary thing you need to look into.
7. Set targets and Design for your lead capture form
Your targets and your lead capture forms/app should reflect all the criterias that will help you generate better lead. The content will be bearing a combination of market objective understanding and the sales target that you will be making.
8. Plan a Brief meeting
You have got a no say for the modular stand design or lead capture form though it might be tempting to leave all the planning on to the marketing team. It is better to make sure that everyone is aligned on the goals of the event raising awareness of the on-the-day logistics by having a regular planning and progress meetings.
9. Know your attendees
You need to ensure that the person you choose is right to speak up to the right visitor.
10. Keep energy levels always on the rise
You need to report everything on rota and also ensure that every one has taken their regular breaks.
11. Engage with visitors
We’ve all experienced stand staff staring at their phone or doing emails whilst visitors don’t get attended to. Just make sure all the staff is not only willing but keen to engage.
12. Get to know your neighbors
Basically, grow your network, get to know more people in your industry, exchange business ideas and potentially leads!
13. Book meetings there and then
If you are chatting with a great prospect, make the most of this opportunity and book in your next conversation – whether it’s a face-to-face meeting or a phone call – there and then, on the show floor. Keeps that conversation going!
14. Have a smooth lead capture process
Ideally, use a digital lead capture system – whether it is the organizers’ of the show or whether it’s a third party system. Scanners can be fiddly. We recommend an App-based system such as Akkroo where it makes sense. The App also enables you to follow up within minutes of your discussion with a personalized email.
15. Listen and Don’t pitch your product
Take the time to listen properly and learn more about your prospect/client’s challenges to make sure your discussion/demos are relevant and meaningful.
This is all part of the qualifying process; time is precious when visiting shows – don’t waste your time and certainly do not waste your visitor’s time. If there is no genuine interest let them know (politely of course!) with the modular display system.
2. Getting the right staffing levels
You need to consider the number of visitors who can comfortably accommodate as you look at the stand space here. To identify the right number of staffs, the number of meeting rooms with the networking areas and demonstrations that will help you a lot. By having few people on stand by adding flexibility as not every staff will require the modular exhibition stand all time.
3. Briefing your staff with the adequate knowledge
To make sure that everyone is being aligned on the messaging campaigns and more as you need to refresh your knowledge of the company as a whole with the offerings on products. Also make sure to include people who might not be on site and yet they can still amplify your message through the social media.
4. Booking the meetings prior to getting in the show
Are you sure about the customers who might be visiting at the show or who will be spending some time for building up a relationship? Or will you come across prospects with whom you have been speaking for several months? Book the meetings and get them noted in the calendar itself.
5. Swap printing for digital
Try to resist heavy brochures which usually end up in the bin. The industry is trying to be more environmentally-friendly so think of using QR codes, USBs, social media platforms and think twice about giveaways. You want to be remembered for the right reasons.
6. Get your tech set-up right
You need not rely on the show WiFi which is of a lower bandwidth and are shared by many and this is the primary thing you need to look into.
7. Set targets and Design for your lead capture form
Your targets and your lead capture forms/app should reflect all the criterias that will help you generate better lead. The content will be bearing a combination of market objective understanding and the sales target that you will be making.
8. Plan a Brief meeting
You have got a no say for the modular stand design or lead capture form though it might be tempting to leave all the planning on to the marketing team. It is better to make sure that everyone is aligned on the goals of the event raising awareness of the on-the-day logistics by having a regular planning and progress meetings.
9. Know your attendees
You need to ensure that the person you choose is right to speak up to the right visitor.
10. Keep energy levels always on the rise
You need to report everything on rota and also ensure that every one has taken their regular breaks.
11. Engage with visitors
We’ve all experienced stand staff staring at their phone or doing emails whilst visitors don’t get attended to. Just make sure all the staff is not only willing but keen to engage.
12. Get to know your neighbors
Basically, grow your network, get to know more people in your industry, exchange business ideas and potentially leads!
13. Book meetings there and then
If you are chatting with a great prospect, make the most of this opportunity and book in your next conversation – whether it’s a face-to-face meeting or a phone call – there and then, on the show floor. Keeps that conversation going!
14. Have a smooth lead capture process
Ideally, use a digital lead capture system – whether it is the organizers’ of the show or whether it’s a third party system. Scanners can be fiddly. We recommend an App-based system such as Akkroo where it makes sense. The App also enables you to follow up within minutes of your discussion with a personalized email.
15. Listen and Don’t pitch your product
Take the time to listen properly and learn more about your prospect/client’s challenges to make sure your discussion/demos are relevant and meaningful.
This is all part of the qualifying process; time is precious when visiting shows – don’t waste your time and certainly do not waste your visitor’s time. If there is no genuine interest let them know (politely of course!) with the modular display system.
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